Informal proposal Research Example | Topics and Well Written Essays - 750 words

Informal - Research Proposal Example For instance, there has been a significant decrease in the employee retention rate within the company which stands at 40 percent, a scenario that impact negatively to the branch. The main purpose of this proposal is to identify ways in which Roanoke Branch can motivate its employees and reduce the unprecedented employee turnover. This paper will solve the problem of employee dissatisfaction and high turnover through training of both the employees and the management on effective communication, job evaluation, and a review of the existing compensation for the employees. There is no denying that the employee retention rate has been on a declining trend for the past three months. I have noted that two of the branch’s senior managers have in the recent past resigned from their positions. My investigation has informed me that the senior managers, the art director, and one of the accountant executives, are currently working for a rival company. Furthermore, I have received information from three of the graphic designers and four of the copywriters of their dissatisfaction with the company citing the manner in which their innovations are being modified by the senior management without their knowledge. Moreover, I noted that over 40% of the employees recruited in our branch will leave within the next two years. These unfortunate scenarios within our branch threaten our existence, particularly our ability to create a competitive advantage in the advertising industry. Unarguably, a highly motivated human resource is a valuable asset to an organizatio n. It is therefore important for Roanoke Branch to develop a retention plan to retain its human resource, thereby keeping the employee turnover as minimal as possible. As such, I am convinced that Roanoke Branch is able to restore its reputation by achieving the following objectives: After carrying out an investigation on the causes of employee dissatisfaction at Roanoke Ranch, I realized that the main